See Original Posting: Here
Hi! I’m Desiree Mingo, a working mom happily sharing my knowledge on work-life balance and providing healthy living for our children. I am the creator/founder of Tre’s Lunchbox, a kids lifestyle brand serving informative and nutritious tips & and recipes on our environmentally-safe kids tableware.
TT: What was the inspiration behind your brand?
Desiree: My now 3 year old son, Vernon Thomas III (AKA Tre) is the inspiration behind my brand. Initially, I created a social media page for Tre so distant family could watch him grow. I shared what Tre ate at each meal and a little bit of his daily routine. This soon turned into much more than I ever imagined! From the overwhelming response, interest, and inquiries, I decided to delve deeper and offer more. Healthy nutritious meals for growing black boys and girls wasn’t big in my community. I needed to step out and change the narrative and so I did. I believe representation is important in every area, so why not in kids tableware, I took that thought and inspiration from my sons curly afro and begin working on a plate that looked more like him, but was still eco-friendly and kid-friendly.
TT: What are you hoping to get out of the Target Forward Founders program?
Desiree: I want to soak up all the knowledge you can throw my way! I want to learn how to grow effectively, make sound financial decisions for my business, market my products, and source responsibly. I need to know how to take my business from online-only to having products in major retail outlets without stretching beyond my small company’s resources.
Comments